Services

Asset Management

Ongoing Retainer Engagement

Most hotels are leaving profit on the table. Not because of bad leadership, but because daily operations and ownership return goals are rarely aligned. That's what Asset Management fixes.

This is hands-on engagement, not remote oversight. We work directly with your GM and department heads, coach leadership monthly, and stay focused on one thing above all else: growing GOP and EBITDA. Every engagement begins with a full audit of revenue, expenses, GOP flow-through, capital use, and operations, and ends with a clear profit-growth plan your team can execute.

Work includes GM and department head mentoring, monthly ownership calls on market trends and profit opportunities, revenue strategy and cost control oversight, and capital decision guidance with exit readiness planning built in.

The goal is simple: run your property as a disciplined financial asset that delivers consistent, measurable returns.

Hospitality Consulting

Project-Based Engagement

Not every property needs ongoing management. Some need a focused intervention, a repositioning, a revenue overhaul, a sales strategy reset, or an operational restructure. That's what Hospitality Consulting delivers.

Each project begins with a complimentary deep dive audit and ends with a clear implementation roadmap your team can execute independently. Engagements are scoped, time-bound, and built around a single goal: measurable improvement in asset performance.

Typical projects include property repositioning and rebranding, revenue management and sales strategy overhauls, SOP development and department restructuring, pre-opening planning and launch strategy, and brand partnership or acquisition preparation.

The Wellness Advantage

Project-Based Engagement

Wellness is no longer a niche amenity. It is a high-margin revenue engine that the right property can activate without capital investment or additional payroll. This engagement designs and implements a cost-neutral wellness platform built entirely on strategic practitioner alliances. These experienced providers deliver programming under a revenue-share model, so the property captures ancillary revenue while incurring little to no direct cost.

For a 100-room property at 80% occupancy, a structured wellness platform can generate approximately $1,000,000 in annual EBITDA. At a 7% cap rate, that's $14,000,000 in added asset value.

Profitable Glamping

Project-Based Engagement

Underutilized land is an untapped hospitality asset. This engagement takes a property from concept through opening, feasibility, permitting, construction oversight, brand development, and launch, with financial discipline built into every phase. The objective is an experiential lodging concept that is operationally sustainable, competitively differentiated, and positioned for strong occupancy and long-term appreciation.

Results That Speak for Themselves

Thirty years of hotel leadership across independent boutique properties, major brands, and emerging experiential destinations. Every engagement below reflects a measurable outcome delivered for ownership.

The Meritage Resort & Spa, Napa, Hotel Kabuki, CA, Laurel Inn, SF, Napa Valley Lodge, Morrison House, VA, Hotel Lombardy, DC, The Dupont Circle Hotel, DC, Estancia Hotel, La Jolla, CA

Implemented online reputation management strategies that increased direct bookings, reduced OTA dependency, and improved ADR and EBITDA across the portfolio.

Camp Satori Montana

Developed, owned, and operated a ground-up 60-key glamping retreat delivering 60% GOP through disciplined cost controls and high-margin experiential programming, roughly 22 points above the national average.

Beverly Hilton, Beverly Hills CA

Led the repositioning of the property following a multi-million dollar renovation, achieving EBITDA performance 17% above target.

Granlibakken Lake Tahoe CA

Rebranded the property around wellness, revised all sales systems, and developed a full business and marketing plan to sustain profitability in low snow years.

Porto Vista Hotel, San Diego CA

Rebranded from a Motel 6 to a thriving boutique property. Implemented SOPs across all departments.

Hilton LAX CA

Developed business travel LNR accounts, raising the weekday RevPAR index by 18%.

Gravity Haus, Winter Park CO

Introduced new revenue streams and repositioned the property as a wellness destination, maintaining EBITDA margins of 25%.

Wyndham Bristol, Washington DC

Repositioned and returned the property to profitability in preparation for sale to Melrose Hotel Company.

Hilton Glendale CA

Revised the mix of business and redeployed the sales team, raising RevPAR index by 20 points.

Hilton Burbank CA

Revised vertical markets, added a sales manager, and restructured the catering sales booking window.

Hilton Anaheim Suites CA

Implemented business travel account strategies that increased the transient index by 34%.

Hilton Santa Barbara Resort

Revised shoulder season pricing, group ceilings, and F&B minimums, driving group room growth of 39% year over year.

Doubletree Anaheim CA

Replaced the DOSM, Revised the full business plan, and delivered intensive team training.

Doubletree Golf Resort, San Diego

Revised solicitation strategies and CRM training for the DOSM, bolstering GOP by 3% year over year after three consecutive years of declining margins.

Doubletree Del Mar

Trained the DOSM and front desk team while developing transient account strategies.

Doubletree Las Vegas NV

Sales training raised ADR by 13 points in the group index.

Doubletree Santa Monica

Revised business travel sales strategies, increasing EBITDA by 9%.

Doubletree Dana Point CA

Replaced the DOSM and developed a full business plan.

Doubletree Ontario CA

Revised revenue management procedures and implemented sales training with group managers, reaching a 113 RevPAR index and hitting GOP goals for the first time in three years.

Doubletree Bakersfield CA

Provided DOSM training, transient sales strategies, and sales manager training, increasing total room revenue by 9% year over year.

Hilton Garden LAX CA

Increased ADR by 36% in two months through targeted LNR account development.

Glamping Development and Operational Asset Management

Project-Based Engagement

Transform underutilized land into a revenue-generating hospitality asset through disciplined planning, financial modeling, and operational execution. Camp Satori provides end-to-end development and management guidance designed to protect capital investment while maximizing long-term return.

Services Include

• Concept development and market positioning.

• Feasibility analysis and civil engineering coordination.

• Budget planning, permitting support, and construction oversight.

• Brand development and go-to-market execution.

• Operational system design and SOP implementation.

• Sales and marketing strategy with demand channel optimization.

• Monthly financial and performance reporting to ownership.

• Annual business planning and onsite team leadership support.

Each project is approached with a balance of creative vision and financial discipline. The objective is to develop experiential lodging concepts that are operationally sustainable, competitively differentiated, and positioned for strong occupancy, ancillary revenue, and long-term asset appreciation.